Bauer Radio is the second largest commercial radio group in the UK. It publicly supports the government’s plans for DAB radio switchover. Only this month, Paul Keenan, chief executive of Bauer Media, told The Guardian: “What part if any is the BBC going to play on the local DAB level?” He went on to ask: “Will there be some form of seismic content innovation or intervention that really pulls listeners across [to DAB]?”

This episode is also available as a blog post: http://grantgoddard.co.uk/bauer-radio-talks-the-dab-talk-but-walks-its-magic-brand-off-dab/

Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. His extensive writings about the radio industry are detailed on his website and can be downloaded from Amazon.

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