The Corporate Digital Marketing Podcast

Bayer: A Cross-Functional Approach to Digital Marketing


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Keirra Parry is the Digital Acceleration Manager for Bayer Consumer Healthcare mapping out what digital looks like for the organisation in Australia. In this episode, Keirra explains how she facilitates the digital transformation process in a highly regulated organisation making sure that digital is an enabler for achieving brand and organisation objectives.

We will learn how Bayer ensures that the digital transformation is widely supported across the organisation and what all of their digital decisions are driven by.

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The Corporate Digital Marketing PodcastBy Peter Applebaum