<p>Bayer's restructuring is a gamble that pushing decision making out from the centre will make it more responsive to the market. What would have to be true to make it work? The answer, surprisingly, can be found in the 9 brains of the Octopus. </p>
<p>If you would like a copy of the article on which this seminar is based, please get in touch. 

</p>

Bayer's restructuring is a gamble that pushing decision making out from the centre will make it more responsive to the market. What would have to be true to make it work? The answer, surprisingly, can be found in the 9 brains of the Octopus. If you would like a copy of the article on which this seminar is based, please get in touch.

Bayer's Octopus

The Darwin’s Medicine podcast is for strategists in the biomedical industry but will interest anyone who works in medtech, pharma and related sectors.

The biomedical industry is a complex adaptive system. Try to explain it by simple models or extrapolation and you soon find that nothing in this, the world’s most important industry, makes sense. 

Darwinian evolution explains such systems. In this podcast, Professor Brian D Smith complements his critically acclaimed book of the same name to give insights into how we can shape the evolution of the industry and its business models.

Business

The Darwin’s Medicine podcast is for strategists in the biomedical industry but will interest anyone who works in medtech, pharma and related sectors. The biomedical industry is a complex adaptive system. Try to explain it by simple models or extrapolation and you soon find that nothing in this, the world’s most important industry, makes sense. Darwinian evolution explains such systems. In this podcast, Professor Brian D Smith complements his critically acclaimed book of the same name to give insights into how we can shape the evolution of the industry and its business models.

Share Bayer's Octopus

Sign up to save your podcasts

Bayer's Octopus

Bayer's Octopus

More shows like Darwin's Medicine

Making Sense with Sam Harris