Meet Nicolai, co-founder of Bazoom, which is the world’s first marketplace for back-links to optimise your Google search rankings. Coming out of the search engine optimisation (SEO) community in Aarhus, Denmark, Bazoom is professionalising a global industry that shapes our everyday search experience. We talk about how to build a performance culture, right-sizing the organisation, search in the age of AI, how to create a better internet, and more.

Contents:

02:43        Intro to Bazoom

06:55        Nicolai and the founder journey

12:48        Creating a better internet

18:20        Search in the age of AI

28:42        Journey with Hawk, incl. scaling and right-sizing the organisation

47:43        Bazoom going forward