Since our very first conversation, Matt Stanley and I connected with a common goal and interest...Branding. In this conversation, Matt of course talks about American Pavement, his family's iconic business, but also gives us the story of Raised On Blacktop and its rise to being the Asphalt Industry's Leading clothing, merch and workwear brand. The brand even had their recent collaboration with LeeBoy, the Raised On Blacktop Edition Paver, on display at National Pavement Expo in Charlotte. Matt gives us the story behind the brand, where its headed and where you can catch up to Raised On Blacktop next, in this exclusive episode. Enjoy. -Marvin