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BB7 - How to Build a Cannabis Brand


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Cannabis is a generational opportunity, and building brands inside of the strange infrastructure of partial legality the industry exists in is a unique challenge.

The gang discusses

  • What it takes to make a “premium” brand, and why that’s not always the look
  • James past life as a cannabis stock data aggregator
  • Brands created in boardrooms versus born in the streets
  • Dispensary branding
  • Celeb partnerships
  • The weird world of strains
  • We touch on

    Cannuka - https://cannuka.com/

    Sticks - https://sticksrolls.com

    Life - https://lifecanna.co

    Palms & Peaches - https://www.palmspremium.com/home

    Korova - https://korovaunrivaled.com/

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