Ben's Book Club | Lessons Learned From Books I'm Reading

BBC 003: Removing Your Risk In Marketing Through Experimentation | Scientific Advertising by Claude C. Hopkins

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How to maximize your chances of success in marketing through risk mitigating experiments.

This idea came from Scientific Advertising by Claude C. Hopkins.

Listen to the audiobook free: https://projectegg.co/audible

Read the ebook/paperback: https://amzn.to/2MIW5WS

The purpose of this podcast is to discuss concepts that I read about for five reasons...

  1. To hold myself accountable for actually retaining the information I read
  2. Share interesting ideas that I pick up from books with the world
  3. Promote the books I really enjoy so more people learn about them
  4. Encourage more people to read because reading improves lives
  5. Include affiliate links to the books I'm reading to build another stream of income
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    Ben's Book Club | Lessons Learned From Books I'm ReadingBy Ben Gothard