After spending over 17 years as a journalist, with most of his career at the BBC, Cosmo Shield shifts to becoming a full-time content freelance writer.

Admittedly not a B2B expert, he leveraged his storytelling abilities to enable him to take advantage of a unique position in the market, which has enabled him to scale his freelance work and remain on course for a six-figure year.

Reporting on constant negative stories was taking its toll, and the pandemic was the catalyst that forced him to reconsider his career. After chatting with his wife and friend, he found his 2nd career in B2B content writing.

Key learnings from Cosmo.

• 3 months to start earning his monthly salary and remains on course for a six-figure year
• Stepping out of his comfort zone from LinkedIn lurker to content creator has helped build his network, find new clients and refine his positioning
• The importance of keeping in touch with former colleagues as you progress through your career
• Courses have fast-tracked his learning, but there's nothing better than taking action and learning first-hand
• The importance of showcasing your work on his socials and how that has helped win clients
• Using a cornerstone piece of content throughout the week, that is repurposed into different formats underpins his weekly content strategy

This, plus a ton more value!

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