In this month’s Business Book of the month episode we discuss “Start With Why” by Simon Sinek. Essentially Sinek says that most businesses have it back-to-front. They start off by selling WHAT they do, then say HOW they do it differently and then they ask for the sale. He says that most successful businesses do it the other way round. The...

In this month’s Business Book of the month episode we discuss “Start With Why” by Simon Sinek. Essentially Sinek says that most businesses have it back-to-front. They start off by selling WHAT they do, then say HOW they do it differently and then they ask for the sale. He says that most successful businesses do it the other way round. The...

In this month’s Business Book of the month episode we discuss&nbsp;“Start With Why” by Simon Sinek.&nbsp;Essentially Sinek says that most businesses have it back-to-front.&nbsp;They start off by selling WHAT they do, then say HOW they do it differently&nbsp;and then they ask for the sale. He&nbsp;says that most successful businesses do it the other way round.&nbsp;The...

BBOTM-05: “Start With Why” by Simon Sinek

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BBOTM-05: “Start With Why” by Simon Sinek

BBOTM-05: “Start With Why” by Simon Sinek