Beauty Business School host & Poshly.com founder Doreen Bloch interviews Kalle Simpson, Founder of NIGHT, a brand of luxury sleep products with beauty benefits. Kalle speaks about her entrepreneurial journey starting in the bedding industry to breaking down barriers in beauty, including product pricing, product development and PR advice for entrepreneurs. “The number one thing that I think should be leading your pricing conversation, what the consumer opens up their wallet and actually pays for, is the marketplace. You should know your competitors. You should know exactly what they're priced at. You should have bought their product. You should know every specc of their product, and then if you can prove that your product is superior to them, then you have a case for going a higher price than them." - Kalle Simpson