Gwen Blake | Bio
With a marketing career spanning 17 years, Gwen has managed packaging design projects for some of Australia’s best-known supermarket brands. she has also helped many entrepreneurs establish credible brands and launch successful products.
Gwen and the talented team at boxer & co. are on a mission to raise the bar of Australian packaging design, one brand at a time.
What you will learn in this episode:

* Learn more about BOXER & CO
* What is a brand strategy?
* When it comes to packaging you will learn what you should be looking for from you suppliers
* How much packaging is important to sell the product


Romance consumers purchasing our productsClick To Tweet


* How much design of the package is important for the product?
* How to expend your business in more than one area
* Can I create my own package?


You can learn many thing from you competitorsClick To Tweet

Get Gwen’s Design Checklist
LINKS:
Gwen’s website
Gwen’s book Packaging a punch!



[BBTR28] Defining Your Brand Strategy And Perfect Packaging – Gwen Blake

Business strategies for retailers to help boost sales and increase profits

Technology

Tech News

Podcasting

Gadgets

Software How-To

Business

Investing

Careers

Management & Marketing

Business News

Shopping

What you will learn in this episode:

* How Stacey helps business to get fantastic results
* Where to find the biggest place where businesses leaving money on the table
* How Google can help you with your business
* How to develop your relationship with your customers and readers


Don’t be too shy to share your personal stuff with your customersClick To Tweet


* How you can make WIN WIN situation for everybody
* Learn some awesome tips to make people spend more money in your store


You are going to cook once and eat twice – Use content you are creating and put them everywhereClick To Tweet

LINKS:
Stacey’s website
 

[BBTR48] Identifying Where Money Is Hiding In Your Business – Stacey Hylen


Consumer sentiment. Technically speaking, it’s a statistical measurement and economic indicator of the overall health of the economy as determined by consumer opinion.
Personally, I think the media has a lot to do with the way that consumer sentiment rollercoasters. If the media is telling everyone that we’re heading for a recession, then of course people are going to become more wary about spending.
So when your retail cycle is starting to slump, how can you change the lookers in your store, into buyers?
When a person comes into your store, they already, subconsciously, are looking to purchase.
So, making sure that you give them attention, is the first step to getting them over the line, and for them to have trust in you. Don’t be forced. Don’t ask “how can I help you today”. Be attentive, take in their body language. Do they want you there by their side, or do they want to take some time on their own to assess the product, and just want you to be available when they have a question?
Don’t force descriptions on them. How many times have you been browsing in a store, or even a market stall, and the sales person immediately starts throwing facts of a product at you? What’s your first reaction? Likely, it’s “ugh, give me a moment will you”. Try engaging your customer first, rather that talking at them.
When it comes time to talk about the benefits of your products, make sure that you aren’t talking jargon or expecting your customer to know technical terms. Essentially, don’t make them feel stupid. Ask opening questions, that will allow them to feel comfortable to get your to expand more. A sure fire way to get someone to walk out the door and never come back,  is to make them feel inferior.
Remember to pause. Listen and ask questions. Don’t get into your spiel, and expect the customer to be rapt on your every word. Stop, pause, ask for permission to move on.
Be passionate about finding the right product for the customer, not the one you love most. It’s easy to fall into the rut of recommending the same item, because you love using it.
And when it comes to getting them to hand over their cash, ask them if they’re looking to buy today, or researching – you can tailor your offering and information, and the time that you spend with them, to maximise their experience, and allow you to navigate between customers in the store.
If a customer appears to like a product, but just can’t make it over the line, is there a way to let them try before they buy? Is it possible to take it out of the packet, have a tester, or, even let them hire a product to let them experience it for themselves? Think of those products that people get stuck on, that they find difficult to take the leap, and work out a way that you can help overcomes the obstacles to purchase.
And remember, not everyone will make a purchase the first time they walk in your store. It’s up to you to follow up, to create a relationship with them, and to build trust. So, put a system in place, that will allow you to capture their details, and to stay connected with them in the future.
And my last tip, to turn a looker into a buyer, is to give them a quote. This too, is a great way to get their contact details, by offering to email it through to them. If a customer is open to you giving them a quote, their also open to you following up. And following up is where 95% of sales are lost. IF a retailer even bothers to follow up the first time, inevitably, if the customer isn’t ready to buy, they just let it drop.
It times when the cash register isn’t ringing as much as you want, you need to be chasing up every customer, love your customer, listen to them, find them what they want, and continue to communicate with them, once they’ve gone.
If you implement those strategies, then your conversion rate should see an increase.

<a style="color: #ffffff; text-decoration: none; font-famil...

How to turn a looker into a buyer

What you will learn in this episode:

* What is digital marketing
* What is difference between push and the pull
* What is marketing strategy
* How to plan your digital marketing


Success is harder to judge than you thinkClick To Tweet


* What we can see in facebook audience insights
* How to get target audience and identify your customers
* What should you look for if you want to hire digital marketer


Tailor your case study to your audience, not to your businessClick To Tweet


 Get Your Download For Today
LINKS:
Google Analytics
Keyword Planner
Semrush
Talk About Creative

 

[BBTR47] All About Digital Marketing – Dana Flannery


Are you using your B&M; store, market stall, or pop up shop, to the best of it’s ability.
Whilst a lot of retailers shy away from the overheads and the responsibility that comes with having a bricks and mortar store, the fact is, with the overheads, comes a distinct competitive advantage.
But, are you using that, to the best of it’s ability.
When you have a bricks and mortar store, not only do you need to exploit every piece of real estate in and around it, but you also need to fully utilise the people you hire, and their skills.
Open a customer’s eyes to what else is out there.
If a customer comes in for a specific product, you have the ability to show them products that they may not have ever come across. It’s your job, as the retailer, to make the shopping experience as fulfilling as possible. This means offering cross sells. If a customer comes in for new dinnerware, show them placemats, a fruit bowl or a gravy boat. When opened up to new possibilities, a customer is likely to enjoy the experience more. Trust me, if they’re not interested, they’ll tell you.
Educate them
a customer can be anti a product before entering your store. Maybe a friend mentioned something, or they saw a review on facebook. Perhaps they don’t even know why they don’t want a product. If you think a product totally suits what they’re looking for, it’s up to you to educate them on why the product will work for them, allay their fears, answer their questions, and let them make an informed decision.
Emotions
People buy on emotion. Now, no matter how great your images are on a website, nothing beats the physical. Being able to touch, to smell, to try on.
I love online shopping, and recently, I had to buy 4 new barstools for my kitchen. They had to have a back, and go with a timber and white kitchen. I thought I had found the perfect ones online, but, my husband was adamant that we had to sit in them.
I was so glad that he did, because the stools I’d chosen, were uncomfortable. The back wasn’t high enough, and in real life, they looked, well, cheap. I instantly reacted to those bar stools physically, and emotionally. I also became super clear on what I was ACTUALLY looking for. I’d educated myself (the sales staff weren’t particularly helpful), I was open to what else was in the store, and started looking at rugs as well.
Now, when I was shopping on the online store,  I hadn’t even thought to start looking at rugs and cushions. The bricks and mortar store had the ability to significantly increase my order value.
Ensuring that you’re staff are well trained, know how to actively listen and problem solve a solution for your customer, and that your staff know your products intimately, will have you increasing the money that’s coming into your retail store.
Grab Your Download For Today

Using the competitive advantage of your B&M store

From Pascale’s website:
A bit of my story
I had an early dream of being on the radio, at the time people wake up and have their cup of coffee. I always thought it was amazing, being able to sneak in people’s daily lives, inspire them, make them smile. The little things… I never dared go that way but the desire to be useful was always there.
I have done baby-sitting for years and years while studying and in my early days of freelancing. More than 50 families, most of them with 3 or more children to look after. From a few weeks old to 16 years old. (yes, 16. teenagers and younger children can fight. or invite teenagers friends. You know how that can finish…).
That has taught me patience and creativity to keep them calm and entertained (I always had low energy and I’m an introvert so coping with energized and crazy TinyHumans was a challenge. Totally rocked it. Happy customers, both kids and parents. ).
Daughter of an engineer and an accountant, I’ve grown up loving systems and technology. That was great as a PA.
I have to confess, I’ve actually grown up being obsessed with systems : I love trying apps, moving furniture to optimise a space, talking hacks… Problem was, working as a PA, I had to work in an office, and that was too hard for me.  I had to be more creative.
After working as a PA, I became a hairstylist & make-up artist working in film. I love colours. I love creating looks, characters, giving the impression that you have just time travelled to the 20s…
Being the geek I am, I fell in love with Internet early and wanted a site right away for my make-up services. I started learning HTML and CSS while waiting for the friend who had offered to create my site to have some time. One page, then another… I soon was able to get something online. Then I learnt how to use WordPress when I decided 10 years ago to update my old fashioned HTML make-up site to a portfolio with a blog. I learnt through forums, online tutorials… It was a slow process, started with pain and tears but soon the funny tingly feeling of my brain when learning code became addictive.
All that time, I was in awe of the resources I could find on the Internet, of the people I could meet online. Learning while being in my bed, with the cat and a cup of tea. Introvert bliss !
Through the years, I have kept helping friends and colleagues with their sites, brainstorming how they can get their problems fixed. I’m resilient, crafty, I love being useful. I can be a bit rough around the edges being an introvert, I can be socially awkward. But once you’re part of my pack, I am a proper lady wolf ready to support and protect you.
I’ve been called a little magpie of knowledge… I love reading, learning, discovering apps, people, ideas.  I want to share with you what I find. I believe in sharing, in spreading love & support. I hope the podcast will do just that.
Here’s to self-care, joy, and thriving businesses !
What you will learn in this episode:

* Learn few tips how to use apps to get your time back
* How apps can help us to keep contact with customers
* How Zapier can make your life easier


Your computer is like your kitchenClick To Tweet


* Learn more about another great app, it’s IFTTT
* What if you don’t like apps too much
* How to be a friend with your computer


Breathe. Reset your mindset. Fuel your creativity. Thrive.<a href='https://twitter.com/share?text=Breathe.+Reset+your+mindset.

[BBTR28] Defining Your Brand Strategy And Perfect Packaging – Gwen Blake

Download our free app to listen on your phone