A conversation with Matt Jones [https://www.mattjones.au/home] about business communication and branding, particularly for small to medium-sized businesses.

We discuss the importance of understanding brand identity and voice, highlighting the need to differentiate through storytelling rather than relying on clichés.

The conversation also explores the significant role AI can play in streamlining business operations, enhancing customer experience, and maintaining brand consistency. Furthermore, we touch on social media strategies, emphasizing focused effort and clear outcome expectations, and underscore the foundational importance of strategic goal setting in business.