Today’s episode is sponsored by BDC – the bank for Canadian entrepreneurs, as we celebrate BDC Small Business Week, from October 19-25. Each day, we’re spotlighting a different small business owner from our community — the people who power our local economy, create jobs, and bring innovation to life. We’re also excited to have this year’s theme focus on the economic revolution, and getting your business ready.

Today, we’re sitting down with Bruce Ysselstein (Eyes-el-stein)  of The WAR Room Baseball Training Centre. A lifelong baseball enthusiast, Bruce turned his passion for the game into a space where athletes of all ages can develop not just their skills, but their confidence, discipline, and love for the sport. Through The WAR Room, he’s creating a community where mentorship, teamwork, and growth go hand in hand.

We’ll unpack what fuels Bruce’s passion for the game, and how that same drive powers his work as a coach and entrepreneur.

Join us as we go “Behind the Business” with Bruce Ysselstein (Eyes-el-stein).

Get a look Behind the Business in Waterloo Region with Ian McLean, President & CEO of the Greater Kitchener Waterloo Chamber of Commerce.