Specified-By is the brain child of Darren Lester; an Architectural Technology graduate from Edinburgh Napier university who now holds an entreprenurial post there, having developed and established previous web site primarily in the CAD library market place. He has used all his experience and learning to bring Specified-By to the architectural design and specification professionals as a one stop solution for identification of products, their associated technical and performance data on a uniform platform. It combines product specification and CAD libraries into one neat package. He explains his ideas just prior to the official launch.