Big Content

BDGE Hired a CTO and we're going to take over the world.


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0:00 - 4:00: Fantasy Football Rants not on a fantasy football podcast

4:00 - 15:15: creating content for the viewers. discussing how to adapt the formatting of content to benefit the viewers most. Also getting iterative feedback in real time as content is published from the audience to lean into the audiences strength. YouTube AB thumbnail testing

15:15 - 25:10: Big media stealing small media employees. Benefits of growing a personal brand vs attaching oneself to a big brand name

25:10 - 29:40: Thought experiment on how one 30 second prime time football ad can hire the entire BDGE team to do nonstop work for 2 years.

29:40 - 37:20: The routines between BDGE and SnapBack sports as prime football season for content is underway. Creative content in offseason vs mandatory structured content in season.

37:20 - 44:57: Hiring a YouTube consultant and experimenting with new YouTube channels. How the YouTube shorts vs long form algorithm can boost or hinder viewer growth. Delivering value in the beginning of videos to capture the 99.9% that leave after the first few minutes.

44:57 - BDGE New Hire of CTO will bolster the product suite of BDGE into new heights. Also the past hindrances of working with technical visionaries and how to hire the right people to get the vision put into reality.


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follow jack: https://linktr.ee/jacksettleman

watch Big Content on YouTube: https://bit.ly/3EThtS5

listen to Big Content on Apple Podcasts: https://apple.co/3DSihtK

listen to Big Content on Spotify Podcasts: https://spoti.fi/3BQ7RrI







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Big ContentBy Nick Ercolano & Jack Settleman