Streaming analytics is about knowing and acting on what's happening in your business and with your customers right this second. Forrester calls these perishable insights because they occur at a moment's notice and you must act on them fast. The high velocity, whitewater flow of data from innumerable real-time data sources such as market data, internet of things, mobile, sensors, clickstream, and even transactions remain largely un-navigated by most firms. The opportunity to leverage streaming analytics has never been greater. In this session, Forrester analyst Mike Gualtieri explains the opportunity, use cases, and how to use cloud-based streaming solutions in your application architecture.