Apache Hadoop is now a foundational platform for big data processing and discovery that drives next-generation analytics. While Hadoop was designed when cloud models were in their infancy, the open source platform works remarkably well in production environments in the cloud. This talk will cover use cases for running big data in the cloud and share examples of organizations that have experienced real-world success on AWS. We will also look at new software and hardware innovations that are helping companies get more value from their data. Session sponsored by Intel.