Yes, you can build a data analytics solution with a relational database, but should you? What about scalability? What about flexibility? What about cost? In this session, we demonstrate how to build a real world solution for location-based data analytics, with the combination of Amazon Kinesis, Amazon DynamoDB, Amazon Redshift, Amazon CloudSearch, and Amazon EMR. We discuss how to integrate these services to create a robust solution in terms of security, simplicity, speed, and low cost.