Settle in and listen to a selection of articles from the August issue of CRST that might help ignite the desire in you to be a 'because of' surgeon–that is, a surgeon who encourages and champions adoption of premium technologies. From Quentin B. Allen, MD, talking about increasing premium IOL adoption after the pandemic to Ashley Brissette, MD, MSc, FRCSC, discussing IOL selection in patients with dry eye disease and Richard A. Adler, MD, FACS, offering his practice pearls with intense pulsed light therapy for dry eye, these surgeons exemplify qualities of a 'because of' surgeon.