You'll happily put a drill in someone's mouth, but the thought of putting yourself in front of a phone camera makes you want to reschedule the whole day. If that's you, you're in good company, because it's the single most common thing practice owners tell us.

The discomfort is real. But so is what it's costing you.

The crowns, implants, and extractions you offer aren’t the actual product. You are. A prospective patient sitting on the fence isn't comparing your composite to the practice down the road. They're deciding whether they trust you to be in the room with them. And nothing closes that gap faster than video.

This episode is about getting past the block. We dig into why short-form video still earns its place in your marketing, the mental tricks that make being on camera bearable, and the first three videos every practice should create.

Here's what we get into:

• Why short-form video has lost its ROI crown, and why that changes absolutely nothing for whether or not it’s important for your practice.
• The mindset shift that unlocks the entire act of recording.
• The tricks to help you record better content, as a dentist.
• Why you should batch your recordings in one sitting.
• The videos tied to booked appointments, and why they work.
• An outline of what you need to get started (it’s simple, promise).
• Why consistency beats volume.

#growth #socialmedia #newpatients #video