Freeport Maine is practically entirely LL Bean. Pastor Sam was there visiting his family over one Christmas a few years back. He was amazed by it all and had this to say about it. "As I looked up at that tree in Freeport Maine, I was initially struck by its size. Saying it is enormous is an understatement. Though after really examining it, I was more moved by the sheer number of lights on display upon that powerful pine. There were 1000s and 1000s and 1000s casting their luminescence on the night sky! It was a sight to behold. Light has way more important uses than just making our Christmas trees look pretty. Light reveals something, often the way, most notably against a pervasive darkness (which, pervasive darkness is a great way to describe driving around Maine at night)."  

Background: It is against the darkness of the world that we see the light of Christ shine most brightly. We will see in the gospels of John first and then Matthew, the significance of light and consider some ways that Christmas tree lights remind us of its importance.  God’s word reminds us of the importance of light.  (John 8:12, 9:1-5; Matthew 5:14-16)