After twenty years out of the workforce, Ruthann Bowen decided that it was time to reignite and reinvent her career. Her first iteration, called the Bowen Agency, was a traditional public relations company modeled after the work she did right out of college. Realizing the limitations and challenges she faced with this format and structure, Ruthann began to look for a new way to engage with her clients. By chance, she was working on a website project during this time, which opened the door to a new world of possibilities. She seized the moment and decided to rebrand her company as Wix DesignHer, a boutique web creation company focused on serving the female entrepreneurial market.