Just because an opportunity comes your way that would bring you additional income, it isn't necessarily something you should do. If the premise doesn't match up with who you are, and what you stand for, no matter how much money it may make you, it's probably not worth doing.

You represent a brand, and that brand is YOU! Make sure that whatever you are deciding to get involved with matches up with what you stand for as your own personal brand.

#RetailLevelUp #PersonalBranding #authentic

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