With this week being home to Blue Monday, it seemed like a good excuse to have a chat about the potential issues that come from using awareness days as part if your content plan.

Of course, the right awareness days can add a lot to your messaging, your brand, and your customers, but when brands latch on to any day they think they can 'make' work for them, it rarely ends well.

Hopefully this episode will provide some food for thought, and a bit more background about Blue Monday that might encourage a little more research before other days are adopted into your plan.