Start imagining your ideal client. Get as specific as you can. Pick out the things you love most about your freelance career… Today’s guest was able to narrow down her niche by focusing on the thing she loves most – humor. Lianna Patch is a conversion copywriter and conference speaker who uses her amazing sense of humor to create interactive content for her clients. She’s injecting personality into her business and working with clients she genuinely likes. Her advice today will loosen you up and help you build the client list you actually want to work with. https://freelancetransformation.com/episode171

171: Be Clear on Who You Target | Lianna Patch

Learn how to win clients and build the freelance business of your dreams. Matt Inglot, agency owner and freelance coach, interviews top freelancers and agency owners on EXACTLY how they run their service business. Learn how top freelancers win clients, charge higher rates, and build a freedom-based lifestyle through their business. Guests have included Alan Weiss, Michael Port, Brennan Dunn, Jason Swenk, Noah Fleming, Jonathan Stark, and many more.

Tune in for a new episode every Monday morning and learn more at freelancetransformation.com

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Two very important announcements. Brace yourselves, because it’s going to be bittersweet. https://freelancetransformation.com/episode180

180: What Have I Done???

This episode is all about the most powerful ways you can go from employee to freelancer. Even if you don’t have any clients lined up. You can still make the freelance transformation with confidence as long as you’re willing to put in the effort. Our guest today actually used my Freelance Start course in order to transform himself into a full-time freelancer. Josiah Mory helps store owners on Shopify improve their customer experience with customer research. But he wasn’t always a consultant. Josiah put in the work, made a few mistakes along the way, and now he’s sharing with us today every twist and turn he took on his path to becoming a freelancer! https://freelancetransformation.com/episode179

179: Find Clients by Connecting the Dots | Josiah Mory

The agency space may have a reputation for cultivating a negative atmosphere, but building an agency doesn’t have to be all bad. You just have to build your agency with intention, and that’s exactly what our guest on this episode is doing. Mike Arnesen is a freelance analyst and SEO fanatic who just so happened to build his own agency called UpBuild. After a few bad experiences, he decided to take what he learned and apply it to a better business model. Now, he puts the mental well-being of himself and his staff before anything else. Mike shares how he learned from his mistakes and overcame the all-too-common tragic sins of professional agencies. https://freelancetransformation.com/episode178

178: Build an Agency Your Way | Mike Arnesen

It’s time to stop overcomplicating lead generation. Your marketing strategy does not have to give you a migraine. There are ways to keep marketing simple, and we've got marketing guru Kyla Roma on the podcast today to show you how to do just that. Kyla is a marketing and profit consultant who uses her minimalist marketing strategies to build an audience and attract clients. It’s all about playing to your strengths and finding a marketing strategy that works best for you and your ideal audience. We talk today about how you can harness your strengths and apply your unique skill set to a winning marketing campaign. https://freelancetransformation.com/episode177

177: Minimalist Marketing | Kyla Roma

We always talk about getting clients on this show, but the real work doesn’t actually start until you’ve signed them on. What do you do when you finally start that client project? How do you manage your time with all these deadlines? It’s no easy task managing all of the moving pieces. Whether you work alone or with a team, project management is crucial to your success as a freelancer. If you want to work with clients effectively, then it’s best to recognize project management as a collaborative process.  Edmund Zaloga, founder of Responsify, knows about what can go wrong – and what can go right – when it comes to project management. Edmund shares with us on this episode how he learned to manage his projects and the technology that can make it all a little easier! https://freelancetransformation.com/episode176

171: Be Clear on Who You Target | Lianna Patch

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