Today I welcome Lena Andican who is one of the partners at Kurve - Kurve being the performance marketing agency my guest Oren Greenberg founded. Additionally, similar to Oren, she works as an interim and fractional CMO, advising companies on all things marketing.   Things we discussed:  

• Working with scale-ups
• B2B marketing and sales
• Positioning, marketing strategy and execution
• Transition from in-house to interim
• The need and want for flexibility and variety
• Confidence needed to be interim and leaping into a business venture
• Learning curve
• Advantages for companies to hire interim due to experience and time it takes to get things done
• Cost advantages for companies
• Influence of Covid to our work life balance, and how this impacts the new way of working
• Lead generation
• Packaging of products and prices according to outcome vs. day rates
• Piece of advice: go for it, and be confident with uncertainty
• LinkedIn: https://www.linkedin.com/in/lena-andican-987632b/

Volker is a sales, strategy and leadership consultant working as an interim CRO. Find out more on his website or subscribe to his newsletter.

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