Tony Albrecht is a former litigator turned legal marketing strategist, and the founder of CONTENDER, a company that helps lawyers build trust and visibility on LinkedIn through meaningful, well-crafted content. Known as “The Yoda of LinkedIn Lawyering,” Tony draws on his years of experience as a practicing attorney to guide legal professionals in growing their personal brands and connecting with their communities. He earned his J.D. from Saint Louis University School of Law and began his legal career as an associate at McGivney, Kluger, Clark & Intoccia, later working with The Cook Group and in business development roles before launching his own ventures. He’s also the author of In the Creative Arena and the co-founder of UNrationed, a community for entrepreneurial men. Tony lives in a forest north of Toronto with his wife and two young children.