On The Flip Side

Be data-driven, but personal: Mark Shalinsky on where sales meets data


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If you think an ecletic adventure is saved for Marvel heroes, you haven't heard Mark Shalinsky speak. After leaving his job as a biophysicist in a Harvard lab, he later found his superpower - cold calling. Now, as the COO of Data Sales Science, he does everything from shadow ops to creating data-driven tech stacks.  

In this episode, learn about why it's important for sales reps to use data to their advantage, and why you should know how to use marketing automation tools.

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On The Flip SideBy Wingman