Search Engine Results Page (SERP) is the page displayed by search engines in response to what you search. It includes a list of results that match your search terms, along with additional features such as paid advertisements, images, videos, and featured snippets. The goal of SERP is to provide users with relevant and useful information in order to help us find what we are looking for quickly and easily. Brands can leverage SERP to increase their visibility, drive traffic to their websites, and ultimately, improve their online. Let's take a closer look..