In episode five Retail Week's Head of creative partnerships, Isobel Chillman, speaks to George Evans, Head of shops for Crisis - the UK's national charity for homeless people.
Starting her retail career in the 80's almost by chance, George has ended up in her "perfect job" in charge of the eight Crisis stores dotted around London.
Visit Crisis.org.uk, to find out how you can support the thousands of people who will be without a home this Christmas.
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