With over 20 years of hospitality experience, Ana founded Imagine Experiences in 2020 to offer personalised, immersive tours in response to COVID-19. These tours include unique experiences like being James Bond for a day, The View From The Shard, and more, with past clients including Jeff Wayne’s of War of the Worlds. As a World Trade Market panellist, Ana envisions the future of tourism being transformed by technology. Her innovative approach and fresh energy continue to revolutionise the industry.