Would your audience liken your social media content to the sounds of the squawking parrot? What would make people compare our content to such a cringe-worthy cacophony of sounds?

• Lack of value?

• Over promotion?

• Too frequent?

• Too long?

• Boring?

  So how do we avoid being the squawking parrot and, instead, be more like the Wise Owl? Always. Add. Value.

  • What problems can we help solve?

  • What information can we pass along that will truly benefit others?

  • How can we put a smile on our followers' faces?

  • How can we inspire? Entertain? Educate?

  • Is our content serving us or serving them?

  Let's keep these two beautiful birds atop our proverbial shoulders as a constant reminder to always be striving to serve our audience instead of serving ourselves.