Would your audience liken your social media content to the sounds of the squawking parrot? What would make people compare our content to such a cringe-worthy cacophony of sounds? 

• Lack of value? 

• Over promotion? 

• Too frequent? 

• Too long? 

• Boring?

  So how do we avoid being the squawking parrot and, instead, be more like the Wise Owl? Always. Add. Value. 

   

   

  • What problems can we help solve? 

  • What information can we pass along that will truly benefit others? 

  • How can we put a smile on our followers' faces? 

  • How can we inspire? Entertain? Educate? 

  • Is our content serving us or serving them? 

  Let's keep these two beautiful birds atop our proverbial shoulders as a constant reminder to always be striving to serve our audience instead of serving ourselves.