As VP of Distribution, Performance, and Membership for Luxe Collection Hotels, Bianca Porto Barga, was seeing the COVID-19 storm coming out of Asia as early as last December, and was putting together a plan. But, before she could put the plan into action, all of Luxe's senior leaders were let go. While she may be another hospitality victim of COVID-19, Bianca presses on, and wanted to pass along a few 'distribution-marketing' action items from her plan for those hoteliers still at work, like check your rates, explore your rate strategy, and don't forget, 2021.