When online payment processor Mollie redefined its key values to put "being loved by customers" at the top of the list, they found that they began to approach everything differently, from hiring, to partnerships, to adopting a unique localization strategy.

In this episode of Growth Hacks, Katja and Kunal are joined by Ken Serdons, chief commercial officer at Mollie. Ken explains how Mollie's key values of being loved by customers and being bold and authentic have influenced every part of the company's DNA, from how they assign responsibilities, to who they hire, and how the company structures and manages its relationships with external partners. Even Mollie's global growth strategy, which focuses on a strategic number of markets to unlock scale, was designed with the company's customer-centric tenet in mind.