Stories build an emotional connection and make listeners stick around longer. They lower our defences and they enable us to teach principles in a much more engaging way than sharing a list of bullet points. Today we talk about:

• Why telling stories is so powerful
• What elements to include in your stories

Key Takeaways

• When we hear a story our brain lights up, the neurons wire together which triggers us to remember more of the information we're hearing
• A good story consists of a 5 act structure set out by John Yorke in Into the Woods
• Well told stories release chemicals in the brain. They give the listener a hit of dopamine, oxytocin and PEA which make them feel generous, trusting and in a good mood
• Your stories don't have to be long and they don't have to be perfect
• The more you practise telling stories the better you'll get

Mentioned in This Episode

Expert Empires

Marie Forleo

Tim Schmoyer

Paul Mort

Liv Conlon

Tess Cope

John Yorke

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