In this episode of the Be More podcast, Tom Bassett and Kristian Margaryan Jørgensen delve into the critical topic of user adoption within the Salesforce ecosystem. They explore the role of an 'adoption guru', the importance of understanding user pain points, and the necessity of dedicated roles for driving adoption. Kristian shares valuable tips for aspiring adoption gurus, discusses tools and features that can aid in user engagement, and emphasizes the significance of empathy and understanding in fostering a successful adoption culture. The conversation also addresses common misconceptions about user adoption and concludes with resources for further learning.