In this episode of the Be More Podcast, Tom Bassett speaks with Richard Clark about the intricacies of alliances within the Salesforce ecosystem. Richard shares insights on his role as VP for EMEA alliances and Customer Success at Elements.Cloud, discussing the importance of relationship management, the impact of AI on efficiency, and the skills needed for success in alliances. He also reflects on his personal journey, offering advice for those looking to enter the field and clarifying common misconceptions about alliances.