In this conversation, Joseph Kubon, a Salesforce Solution Application System B2B architect and author, shares insights on what it takes to be a successful author in the Salesforce ecosystem.

He emphasizes the importance of understanding your audience, being open to feedback, and finding your niche. Joseph also highlights the need for collaboration and project management skills when co-authoring a book. He encourages aspiring authors to start small, focus on a specific area of expertise, and leverage community groups and platforms to share their knowledge.