In this episode of the Be More Podcast, we sit down with François Perret to explore the role of a Marketing Cloud on Core, with a focus Marketing Cloud Growth and Advanced. François answers key questions about his role—how he got started, how professionals collaborate with other roles, and whether this is typically a standalone position or part of a broader admin or consultant career path.

We dive into what it takes to succeed in this space, including the skills and attributes that make a difference. François shares his top advice for anyone looking to break into Marketing Cloud on Core, what he’d do differently if he were starting out today, and one thing he wishes more people understood about this fast-growing area of the Salesforce platform. If you're curious about the future of digital marketing in Salesforce, this episode will help you on your journey.