Midge Wilcke, Director of Communication and Marketing, Boston University, School of Management, joins Michael Waxman-Lenz, founder and CEO of Intead in a discussion about the evolving role of the Internet and digital marketing in higher education marketing and recruitment. From the ancient world of overhead transparencies, slide projectors and tape players to the modern age of digital tools, Ms. Wilcke’s longevity and experience in the field of marketing allow her to present a vast knowledge to podcast listeners.