We are heading into triple digits this weekend, and it is reported that more than 1 out of every 3 Americans reports getting sunburned each year. Today as we dive into our Be Ready Utah coverage, we are talking how to prepare for extreme sun exposure to reduce your risk of skin damage. that if you get caught during it. Doug Grossman, MD, PhD, co-leader of the melanoma center at Huntsman Cancer Institute and professor in the department of dermatology at the University of Utah.