In this episode of The Local Marketing Lab, Justin Ulrich has an insightful conversation with Kyle Inserra, a restaurant industry veteran turned commercial real estate expert. With over 20 years of experience spanning from high-end kitchens to real estate, Kyle shares his unique perspective building advocacy through authenticity and engaging local marketing.

Here are key takeaways listeners can expect to learn from this episode:

• How to create authentic marketing content
• Ways to showcase behind-the-scenes business processes
• Tips for understanding your niche target audience
• Why consistency and persistence matter for local outreach
• The importance of investing in branding and design

Resources

• Follow and connect with Kyle Inserra on LinkedIn.
• Watch some of Kyle’s videos on TikTok for great examples of building advocacy through authenticity.
• Check out the Closed Monday podcast and the Commercial Real Estate School podcast.
• Learn more about Zelnik & Company.

Other shout-outs

• Listen or watch our episode with Shawn Walchef.
• Check out another episode referenced with Jeremy Julian.
• Learn more about Kyle’s shout-outs to these restaurants: O’Bagel, Frank Pepe, Fry the Coop, and Tony and Pete’s.