**WHAT WE DO** We develop insights into what buyers need to know and experience before they will invest in your solution. These insights are 100% fact-based and developed through in-depth interviews with recent buyers. Buyer personas take all the guesswork out of marketing and sales by revealing your buyers: 1 - Priority Initiatives - what triggers buyers to look for your solution now 2 - Success Factors - results that buyers expect from their investment 3 - Perceived Barriers - purchase fears and concerns that they have 4 - Decision Criteria - criteria buyers use to evaluate their options 5 - Buyer's Journey - steps, people involved, resources trusted Use these insights to develop strategies and messaging that influence buyers at each stage in the funnel. **RESULTS YOU CAN EXPECT** (client testimonials): “It's like getting the answers before the test! Because we’re using the language of customers and focusing on their priorities, we’ve engaged 8,100 new buyers this year, nearly doubling the 4,400 from all of last year.” (CMO) “The pipeline experienced triple-digit growth from the new messaging. Our sales reps really appreciate it. We're making their lives easier because we’re telling them how to win!” (VP, Product Marketing) “At a recent trade show, our biggest competitor was across the aisle. When visitors came to our booth, they asked what made us different. We were ready – the persona work made it easy to communicate differentiation. It was the most successful trade show we’ve ever done!” (SVP, Marketing) “The insights told us what to say and not to say. It contributed to a new tagline and a deep awareness of buyer journey stages. It helped us build specific marketing elements for different stages: what to say to whom, when.” (CMO) “We streamlined our messaging to the most important touchpoints, to the kind of education buyers actually want. Now we can say to our colleagues, ‘These are the messages we need to say and why.’” (Director, Brand Marketing) **NEXT STEPS** Contact us to learn more; we'd love to hear about your buyer persona needs. https://buyerpersona.com/contact-us.

As a teacher: "Show up. On time. Ask questions. Take notes. Try." As a copywriter: "History is written by the writers." As a creative director: "I'll have a Jack on the rocks." As a strategist: "What's puzzling you is the nature of my game." As an agency owner: "Be who you say you are." As a cartoonist: "Thank you for your vote."

https://bluegreenbranding.com/

Jennifer Heard is a founder of an app that helps people donate their unwanted items to charities, and a full-time organizational consultant for home and small businesses. She has an MBA from University of Detroit Mercy, a certificate in global leadership from Thunderbird School of Global Leadership, and is fluent in Spanish. With over 20 years of experience in the organizing and coaching field, Jennifer has a passion for helping busy families and professionals achieve their goals and optimize their time and resources. She has worked with diverse clients and industries, providing marketing and social media support, facilitating large and small group events, and creating efficient systems for the home and the office. She has a holistic, systems approach to life and strives to empower her clients to thrive through life changes.

Entelechy Academy is the intentioned ‘entelechy’ of David’s career and life purpose – his mentoring legacy project – where he wants to make a positive difference to millions by supporting them (and himself) to actualise their potential and become the very best version of themselves. A 40+ year career has had a ‘red-thread’ of creating new business concepts and making them become a reality, despite being regularly told ‘that's not possible’. A tenacious visionary who bravely and courageously ‘gets stuff done’ that others often thought impossible. During his life, David has built a unique and precious asset. Not only has he understood the fundamental importance of character qualities as the foundation of personal growth and development. He has and for the first time, codified those qualities and developed a framework that links those qualities to the soft and technical skills that people need to succeed. During his twenties, David spent ten years in investment banking and private equity (living abroad in the USA, UK, Europe, Middle and Far East) where he learned a lot about how to do business in many key cultures around the world – as well as being involved in many business verticals. In his thirties he transitioned from advisor/consultant to be an entrepreneur in the UK leisure sector, including two start-ups, the first of which was sold, and the second launched on the AIM stock market. David spent the next 14 years building and leading, as Founder, CEO and Chairman, Merryck & Co., which eventually became the world’s leading CEO Business Mentoring Company. In 2010, he exited — and launched himself as THE MENTOR — using the techniques in his first book BREAKTHROUGH. David has enjoyed the highest of personal and business successes — as well as survived a few failures and near disasters, plus 20 years as a single parent, each time making a comeback as a ‘better version of himself’. David is a zen master at equanimity, and would be described by those who have worked with and for him as high impact, determined, creative, intelligent, imaginative, curious, interesting, and interested. David’s belief in others is matched only by his restless frustration that so little is done to unlock the potential that we all have. The Entelechy Academy practically addresses this challenge, for the benefit of individuals and society alike.

Patrick is an Application Security Advisor, Cloud Security Architect, IAM Threat Detection & Response Consultant at Fannie Mae, a leading provider of mortgage financing in the US. He has over 20 years of technology, application security, artificial intelligence, data science, cybersecurity, fintech, machine learning, IoT and cyber physical security experience, spanning the full spectrum of securing the OSI Model. He is also a certified ScrumMaster (CSM) and a participant in the Constellation Network Flight Program, a blockchain-based platform for decentralized applications. Patrick has been trusted by the US Federal Government as a Senior Application Security Engineer & Architect at the High Risk Public Trust Sensitivity Level. Patrick was the first person ever hired in the position at the United States 🇺🇸 Railroad Retirement Board, an Independent Agency of the Executive Branch of the United States 🇺🇸 of America and worked 3 years in that position until accepting a position at Contrast Security as a Senior Application Security Solutions Architect in 2020 Patrick accepted a position at ZerNorth.io(Acquired by Harness.io in November 2021) & built their Rapid Integration Connector for Rapid Vulnerability Report Integrations into the ZeroNorth.io SaaS AppSec Testing & Posture Management platform, reducing new vulnerability reporting format integration timelines from months to minutes. Patrick is the founder of CyberArmor.ai, Gratitech Research And Charitable Endeavor Corporation, & Gratitech Incorporated, a company that offers an all-inclusive application security solution to the market, reducing time and cost of cybersecurity management, while increasing accuracy and protection. He leverages his expertise in artificial intelligence, predictive analytics, data science, machine learning & application security to create innovative software products and services for Gratitech and its customers, such as s3cr3tx, an open source secret protection/secret management project that protects secrets and credentials used by software, applications, source code, developers and software engineers. Patrick is passionate about coding, yoga, surfing, meditation, & Jeet Kune Do, & he is currently studying AI and Data Science at Northwestern University. Patrick also created and maintains a number of open source AppSec & AI projects including https://s3cr3tx.com an MVP/POC for cross platform/multi-infrastructure/multi cloud/programming language agnostic secret protection solution distributed via download for on-Premises use and SaaS or hybrid cloud systems use cases. 

York & Chapel is an integrated Marketing Communications and Graphic Design agency with concentration in three core areas: Branding and Design, Marketing Communications and Internet Technology and Strategy. Our mission is to provide our clients with strategically-focused ideas and unexpected creative solutions that help to build their business. Specialties: Visual design, UI/UX design, branding, web development, SEO/SEM, environmental design, motion graphics, CD development, e-comm development, advertising, interaction design, installation, identity programs, brand and visual strategy. Some clients include: UCLA, Logitech, Disney, NBC Universal, Princeton University, Oracle, Intuit, ebay, SAP and GM.

Understanding how to utilize private jets to serve your lifestyle or business needs can feel like a complex undertaking. At Ventura Air Services, we help people who want to charter or acquire an aircraft as well as those who already own but want to reduce costs or want support in maintaining their aircraft. I welcome the opportunity to discuss our services with you.  https://venturajet.com/ Growing up at my parent’s flight school, I was immersed in the world of private aviation. My earliest memories are of completing my coloring books from the back of a prop plane. At 16, I earned my license to fly solo and mechanics certification. By 19, I was piloting jets. As CEO of Ventura, I help people create their own private aviation lifestyle. This is how we make it possible: • Define and source the right aircraft for your mission and secure financing • Set up ownership structures to maximize tax and financial benefits • Manage all aspects of your plane so you only need to show up for flights • Help make a financial return while reducing ownership costs • Hire and provide experienced pilots and crews • Find the right type of charter aircraft for your travels to anywhere • Provide certified and licensed aircraft maintenance, avionics services and complete aircraft upgrades I’ve heard colleagues say that the number one thing they would do if they made a big exit or had a big financial win is buy a jet. Once I show them the numbers, most are shocked that chartering and owning don’t require as much investment as expected. This inspired my book: Own Your Own Plane: It Costs Less Than You Think. Amazon: https://www.amazon.com/Own-Your-Plane-Costs-Think-ebook/dp/B079SDH2RG To make the dream of owning a plane possible, we created an aircraft ownership program that allows for an incredible tax benefit while eliminating fixed costs and provides a revenue stream to offset costs. When I am not flying or leading Ventura, I write and perform music in NYC. I enjoy biking, snowboarding, and talking about big ideas.

At WageScape (formerly Greenwich.HR), we believe that your time is best spent creating solutions, not collecting data. We have made it our mission to offer the most comprehensive and up-to-date labor market data, opening doors to efficient, world-changing innovation. As CEO, serving our clients and building outstanding partnerships and meaningful relationships is the best part of my job. I have combined 35+ years of engineering, military, consulting, and operations leadership in tackling massive challenges and achieving organizational growth. Our Greenwich.HR team takes a serious and impactful approach to tackling big market issues, providing the best data to drive the best decisions, and helping businesses succeed in an $80T market. ✅ We are proud to have world-class clients ➤ Possessing an unmatched scope of labor information and high-performing analytics tools, we generate excellence on behalf of prestigious organizations worldwide, including Walmart, Aon, Stanford University, and Yahoo Finance. ✅ We build flexible, trusting, longstanding partnerships ➤ Striving to make our clients and partners proud, we work closely with consulting and enterprise technology firms, financial services groups, and developers to achieve compelling goals. ✅ We have the most comprehensive labor market dataset in the world ➤ Building robust datasets that power labor analytics, we use patented AI technology that updates data from 5.6M hiring organizations across 210 countries and all industries. ✅ We bring unrivaled timeliness, scale, and precision ➤ Allowing savvy data science and analytics teams to answer important questions, we make it simple to incorporate market insights aligned with specific application, service, and cost requirements. ✅ We enable insights, innovation, and endless possibilities ➤ Defining a new approach to the market for data, we unlock value by identifying trends, predicting market disruptions, decreasing risk, and driving innovation and profitability. 🟢 ACHIEVEMENT HIGHLIGHTS ➤ Three of the world's leading universities have utilized WageScape data to predict financial performance and trading strategies that outperform the S&P 500 by 5% or more. ➤ Integral to a Global Human Capital/Financial Services Consulting Firm building and launching an entire product line, creating a new practice and revenue stream. ➤ Provided data for a Global Media/Information Services Company to create a premium product that provided more insights on the company outlook, resulting in 20K users and $25M in new revenue. 🟢 Contact us at: https://greenwich.hr/contact/

Kevin Lisitsin was born in Modesto, California, the first of three sons. His mother, Cindy, is a Central Valley native, and father, Keith, is originally from the San Francisco bay area, the son of a Russian immigrant. Kevin learned from his parents at an early age the value of hard work and self-sufficiency. He has been promoted and has brought greater productivity and profitability to every company he’s worked for, and he has a long history of youth development, volunteering as a mentor to middle school-age students including inmates in local juvenile justice programs and involved in many professional non-profits that help bring education to home ownership for all. Currently, Kevin owns a local Farmers Insurance Agency which serves the greater Fresno area in auto, home, commercial, and life insurance. He is also co-owner of Rocket Dog Gourmet Brats and Brew, a locally owned and operated one-of-a-kind eatery currently and Summer Fox Brewery in 2019, with two locations. He is co-founder of a non-profit that will be working with foster kids form 15-25 years of age, called Diligent Heart. But Kevin’s most important job and source of greatest pride is his family: Sarah and his children Claire, Nolan, and Elijah. It’s his strong convictions, deeply-held values, and fierce commitment for success that propels Kevin to work as hard as he does.

George was born in rural Wisconsin and was an early graduate of Lego University at the age of 6.  In 7th grade, lasers came into focus and, with the help of a few teachers, convinced the school to purchase its first laser. The drive to invent and solve problems has been a lifelong passion.

Now, George is a serial entrepreneur and inventor, with multiple patents across 14 countries, and the founder of DynaVap, LLC - a company with the mission to "Make Smoking History".

Under George's leadership, DynaVap has become one of the fastest-growing companies in the USA, making the Inc. 5000 list 2 years running. George is also a speaker on topics related to cannabis and enjoys sharing products and ideas with others.

https://www.dynavap.com/pages/history