In this episode, Chris and Ryan break down why you must be relevant in everything you do. 

Some great examples Chris talks about, if you are talking about something that no one knows you for, then they won't listen.  If Chris is talking about football or business then people will listen, if he is talking about magic tricks, it is so irrelevant to what he represents that people will tune out. 

Business is the same way and you must learn to focus on your brand and message and stay in that path.  In this episode, Ryan and Chris talk about why they had struggles selling an Ice Shaker with hunting camo on it.  It's not relevant and does not represent the Ice Shaker brand of health and fitness.