An engineer at Google recently claimed that one of the AI chatbots might have become sentient. Great headlines, and whether true or not, this might bring some notoriety to the engineer.. It certainly did, and it also resulted in the engineer being suspended from his job. It's entirely possible this person might be fired. Perhaps I'm cynical, but I think the more talented he is, the more likely he keeps his job. Less talented, likely fired. This might not be fair, but I am a realist. The more value someone brings, the more tolerance for missteps.

I give a talk on branding, and one of the things I do before giving you practical tips is to remind you to be cautious. A brand can be a very positive asset, but it can be a detriment as well. One of my stories is about Mark Jen, who Google fired after he blogged a few things about his employment. He was highly recruited and worked at Google for only a few days.

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