Although one of the core purposes of marketing is about driving a business forward, it can also cause a change in customer behaviour and help give back to communities.

 

Ensuring that your brand is genuine and trustworthy will help you connect with your audience on a deeper level. In addition, businesses that create meaningful good don’t always have to talk about it themselves - other people do it for them. 

 

All in all, businesses are increasingly required to be authentic. Should your marketing get on board, or should it stay quiet? This podcast episode will help you decide!