That pile of Amazon packages waiting on your doorstep is proof of its own. The rapid growth of this popular e-commerce marketplace has placed it in a class of its own, a retail technology powerhouse. LLamasoft SVP, Ganesh Ramakrishna joins Matt Gunn as they discuss life as a vendor of this highly complex demand channel. Hear how historical approaches and tools are consistently falling short and how Amazon actually helps you in the fight to decode what they are going to do next.