Leading performance expert, Joe Calloway, and I discuss the principles from his newest book, "Be The Best At What Matters Most: The Only Strategy You’ll Ever Need". We live in a time when people can become obsessed with being different just for the sake of being different, we stop focusing on creating true value. We can get caught in the trap of MORE. But success and fulfillment don’t come to those who try and do everything; they come to those who do the most important things. Joe believes a focus on quality, consistency, and relentless improvement is the only strategy you’ll ever need. The reality of business and life is that, when you win on the basics, you win at everything. When you innovate and improve the basics, you become so good that you ARE cutting edge. Joe’s book is a study of what creates and sustains true success—simplicity, clarity, and focus. Visit JoeCalloway.com for more information on Joe’s work in the world.