What does it take to build a 20-year business empire, earn a Presidential Lifetime Achievement Award, AND help others unlock their full potential? In this powerful episode of Be The One TV, host Nancy sits down with LaWanna Bradford — CEO of the Bradford Group, global strategist, and champion for women entrepreneurs — for a conversation that will challenge, inspire, and equip you.
LaWanna breaks down:
✅ How she’s stayed resilient through decades of economic disruption
✅ What Disney teaches us about adapting to radical change
✅ The truth about job losses, AI, and what small business owners MUST do now
✅ Her proprietary R3 System — Refocus, Reframe & Reconnect — to stop spinning your wheels and start thriving
✅ Why your gifts are your greatest competitive advantage
💡 “Success leaves clues. If you don’t know what you’re looking for, you could pass right over it.”
🎁 FREE 30-Minute Strategy Session with LaWanna → lawannabradford.com
🔔 Subscribe so you never miss an episode of Be The One TV — where extraordinary humans share what it means to show up and make a difference.
TIMESTAMPS:
00:00:07 — Intro and Welcome
00:00:57 — Introduction of LaWanna Bradford: CEO of the Bradford Group, celebrating 20-year anniversary; commercial investment and mortgage brokerage; global strategist and analyst for government entities and large organizations
00:02:06 — Presidential Lifetime Achievement Award: Recognition for over 40,000 volunteer hours serving women entrepreneurs
00:03:16 — Staying the Course: How LaWanna has navigated 20+ years of market fluctuations, disruption, and change with resilience
00:04:29 — Riding the Wave: Metaphor about seeing change coming and learning to ride it rather than being overtaken
00:05:48 — Lessons from Large Companies for Small Business: Success clues from legacy companies; Disney case study on adapting and staying relevant during radical change
00:07:08 — The Human-Centric Challenge: Employee interface issues, the future of work, remote work shifts, and growing concerns about AI and job insecurity
00:07:55 — Government Layoffs and the Ripple Effect: Displaced workers, contractors replacing full-time employees, and the domino effect on services
00:11:08 — Trickle-Down Effects on Nonprofits and Corporations: Habitat for Humanity funding cuts; government as a major client for big consulting firms
00:12:16 — Small Business as the Heartbeat of the Economy: Why entrepreneurs are better positioned to be agile and reimagine themselves in a changing marketplace
00:13:36 — Power to the People: Reference to “The Science of Getting Rich” by Wallace Wattles; the capacity within each person to create and seek opportunity
00:14:40 — Living in Your Genius: Breaking free from old paradigms and mindsets designed to keep people dependent on systems
00:15:55 — Discovering Your Unique Gifts: How each person is uniquely positioned with distinct perspectives, talents, and interests baked into their DNA
00:17:00 — Mind Mapping Story: Helping someone push through internal blocks; the importance of having a coach to guide you past conditioned thinking
00:18:02 — The R3 System Explained: LaWana’s proprietary framework — Refocus, Reframe, Reconnect — a situational and personal awareness overlay for strategic planning
00:20:46 — Rules of the Game: Why business owners must get guidance and strategy from people who know the rules; success leaves clues
00:21:30 — Lightning Round Begins
00:21:51 — Lightning Round: One Thing You Wouldn’t Want to Live Without — Her father, who passed away but remains spiritually connected
00:23:04 — Lightning Round: Favorite Food — Pizza
00:23:21 — Lightning Round: What She Wants to Be Known For — A person who didn’t leave anything on the table; lived full out for the betterment of humanity
📲 Connect with LaWanna Bradford:
Website: lawannabradford.com
Social: @LaWannaBradford (all platforms)
📲 Be The One TV
#BeTheOneTV #LaWannaBradford #WomenInBusiness #Entrepreneurship #SmallBusinessTips #R3System #BusinessResilience #MindsetShift #EconomicChange #SuccessLeavesClues #WomenEmpowerment #BusinessStrategy #PersonalDevelopment #PresidentialAward #BradfordGroup #ThriveNotSurvive #YouAreTheOne #RideTheWave #AIAndJobs #BusinessCoach
Get full access to Be The One at betheone.substack.com/subscribe