What makes someone an outlier in business and life? In this inspiring episode of The Collaborative Canvas Podcast, host Ankesh Saxena sits down with marketing maverick Praveen Shekar — a parallel entrepreneur, storyteller, and outlier thinker. From building a healthcare research powerhouse to empowering people with disabilities, Praveen opens up about his failures, mindset, and how empathy and curiosity redefine modern marketing. Key Takeaways: -How to stand out as an Outlier Marketer -Why empathy and curiosity fuel true innovation -Lessons from building social-impact ventures -How to manage time, failure, and self-doubt -The philosophy behind Selling Without Selling Stay till the end for rapid-fire insights, untold stories, and wisdom on purpose, people, and perspective that every entrepreneur needs to hear.